Samsung S90F OLED Review: Where AI-Powered Brilliance Meets Cinematic Nirvana
Published: 29 Jul 2025
Samsung 65-Inch Class OLED S90F 4K Smart TV NQ4 AI Gen3 Processor, 4K AI Upscaling Pro, OLED HDR +, Motion Xcelerator 144Hz, Samsung Vision AI, Alexa Built-in : Samsung S90F OLED Review
Forget everything you thought you knew about TV performance. The Samsung 65-Inch Class OLED S90F (2025 Model) isn’t just an upgrade; it’s a quantum leap into visual nirvana. Powered by Samsung’s revolutionary NQ4 AI Gen3 Processor, this TV transforms every pixel, every scene, and every moment into an experience that feels less like watching and more like being there. If you demand the absolute pinnacle of contrast, color, motion, and intelligence from your home entertainment, your search ends here.

Unleashing the NQ4 AI Gen3 Processor: The Brain Behind the Beauty : Samsung S90F OLED
At the heart of the S90F lies its secret weapon: the NQ4 AI Gen3 Processor. This isn’t just a spec bump; it’s a neural network powerhouse analyzing content in real-time, frame-by-frame. Think of it as having a dedicated Hollywood colorist and editor inside your TV. The results are breathtaking:
- 4K AI Upscaling Pro: Say goodbye to blurry streams and grainy DVDs. The NQ4 AI meticulously upscales any lower-resolution content (720p, 1080p, even old SD) to stunning near-4K quality. It intelligently sharpens details, reduces noise, and enhances textures, making even non-4K sources look dramatically better.
- OLED HDR +: Samsung’s OLED technology delivers the legendary perfect blacks and infinite contrast OLED is famous for. But HDR+ takes it further. Combined with the AI processor, it dynamically optimizes brightness, color volume, and tone mapping scene-by-scene. Highlights explode with lifelike intensity, shadows reveal hidden detail without crush, and colors achieve unprecedented vibrancy and realism, mastering HDR10, HLG, and HDR10+ formats.
- Motion Xcelerator 144Hz: Blur? Ghosting? A thing of the past. Whether you’re watching a high-speed Formula 1 race or battling aliens in the latest AAA game, the 144Hz native refresh rate (with support for 120Hz VRR) combined with advanced motion processing ensures buttery-smooth, crystal-clear motion. Fast action stays tack-sharp, and panning shots feel fluid and natural. Gamers, this is your holy grail.
Samsung Vision AI: A Truly Smart & Personalized Experience
The intelligence extends beyond picture quality:
- Intelligent Viewing: The TV learns your preferences over time, subtly optimizing picture and sound settings based on the type of content you’re watching (movie, sports, news, etc.).
- Voice Control Revolution: Alexa Built-in means seamless control. Change channels, adjust volume, search for shows, control smart home devices, or get the weather – all hands-free. No more frantic searches for the remote.
- Smarter Hub: Samsung’s Tizen OS is streamlined and intuitive. Finding your favorite apps (Netflix, Disney+, Prime Video, Apple TV+, etc.) and content across multiple streaming services is effortless. Universal Guide brings it all together.
Why the 65-Inch S90F OLED is Your Ultimate Home Theater Upgrade:
- Unmatched Contrast & Blacks: OLED’s self-emissive pixels mean true, absolute blacks. Stars in space look infinite, shadows hold depth, and colors pop with incredible purity against the perfect dark canvas.
- Future-Proof Gaming: 144Hz/VRR/ALLM support delivers the smoothest, most responsive gaming experience possible, eliminating screen tearing and minimizing input lag. Compatible with Xbox Series X/S, PS5, and high-end PCs.
- Breathtaking Realism: The combination of the NQ4 AI Gen3, OLED HDR+, and precise color reproduction creates images so lifelike, you’ll feel immersed in every scene.
- Sleek, Modern Design: Samsung’s OLEDs are renowned for their incredibly slim profiles and near-bezel-less design. It’s a stunning piece of art when off and disappears into the content when on.
- Effortless Smart Integration: Alexa built-in and the intuitive Tizen OS make using the TV a pleasure, not a chore.
Is the Samsung S90F OLED Right For You? |
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Absolutely, if you:
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The Verdict: The New Benchmark for Home Entertainment
The Samsung 65-Inch Class S90F OLED (2025) isn’t just a TV; it’s a statement. It represents the cutting-edge fusion of self-emissive OLED perfection with the raw intelligence of the NQ4 AI Gen3 processor. Whether you’re captivated by the infinite blacks during a space epic, blown away by the smoothness of 144Hz gaming, or simply appreciating how it makes everyday TV look astonishingly better, the S90F delivers an unparalleled experience. Add in the convenience of Alexa and Samsung’s smart platform, and you have a true centerpiece for the modern home.
Ready to experience the future of television? Elevate your viewing to cinematic heights with the Samsung S90F OLED. Find it today on Amazon! (Search for “Samsung 65 S90F OLED “).
If ultimate picture quality, especially perfect blacks and infinite contrast, is your top priority, OLED is the pinnacle. The S90F’s NQ4 AI Gen3 processor significantly enhances up-scaling and HDR performance, making it a substantial step up from even excellent QLEDs, particularly in dark room viewing.
Yes! While crucial for smooth gaming, 144Hz (and the advanced motion processing) also dramatically improves sports, action movies, and fast-paced content. Motion looks significantly clearer and more lifelike, reducing blur even in cinematic content.
The NQ4 AI Gen3 processor is exceptionally good at analyzing low-resolution sources. It intelligently adds detail, reduces blockiness and noise (like “grain” or compression artifacts), and sharpens edges without making the image look artificial. It won’t make SD look like native 4K, but it makes it vastly more watchable.
Modern OLEDs, including Samsung’s, have sophisticated protective features (pixel shifting, logo dimming, screen savers). While burn-in is still a potential risk with static elements (like constant news tickers or game HUDs) left on for extremely long periods, it’s much less likely with typical mixed usage. Samsung provides warranty coverage for burn-in in many regions (check specifics).
Samsung utilizes the HDR10+ dynamic metadata format, not Dolby Vision. However, the combination of the OLED panel, HDR10+ support, and the powerful AI tone mapping in the NQ4 processor delivers exceptional HDR performance that rivals or often surpasses Dolby Vision implementations on many TVs.
While thin TVs struggle with bass, the S90F has decent speakers for casual viewing. However, to truly match the stunning picture quality and experience cinematic audio depth, especially for movies, music, and gaming, pairing it with a sound bar or home theater system is highly recommended.
: Absolutely. It uses a standard VESA mount pattern (likely 400x300mm for a 65″ – confirm in specs). Ensure your wall mount is rated for the TV’s weight and size.
Over time, the TV analyzes the types of content you watch most frequently (e.g., movies, sports, documentaries). It then subtly adjusts picture settings (like color temperature, motion handling, contrast) to potentially better suit that genre, aiming for a more optimized viewing experience without you needing to manually change modes constantly. You can control this feature in settings.
Yes, Alexa is built directly into the TV. You can use the included voice remote or enable “hands-free” mode for always-listening Alexa (like an Echo device). It controls TV functions (on/off, volume, inputs, apps) and compatible smart home devices seamlessly.
The S95F typically features Samsung’s “OLED Glare Free” technology (reducing reflections significantly), a slightly more premium design (like the “One Connect” box on some models), and potentially higher peak brightness. The S90F offers the core, exceptional OLED picture quality and NQ4 AI Gen3 power at a more accessible price point.

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- Be Respectful
- Stay Relevant
- Stay Positive
- True Feedback
- Encourage Discussion
- Avoid Spamming
- No Fake News
- Don't Copy-Paste
- No Personal Attacks